Product homepage redesign
Led product homepage redesign reflecting a major app restructure. Users were given more control and customization over their assets through a newly designed dashboard. Added new widgets for marketing and analytics providing our users with more information and new product capabilities.
Improvements:
1. New analytics widgets to monitor demo activity
2. Main table redesign
- Information focused: Instead of highlighting a small thumbnail, the user is given much more information about the asset itself. Such as recent activity, view count, and creation date. The user can identify the type of asset based on a new icon identification.
- Filtering capabilities.
- Ability to favorite an asset.
- Division of assets into tow separate tables, "top resources" & "team resources". Giving the user a focused view into their assets in "top resources" and also a wider view at their orgs assets in "team resources".
3. Presentation queue: A new direct way to access ready to go presentations that have already been prepared for a specific prospect.
4. Learning Hub & New/Trending: A new way for marketing to introduce learning assets and new features to existing users
Marketing homepage redesign
Managed creative direction for the marketing website homepage redesign. The goal was to simplify the user experience and incorporate new product messaging. Reduced page size by half with more efficient components while not compromising on messaging and story.
